Taste

We invite you to taste our PreVail wines at Ferrari-Carano Vineyards and Winery. Our Enoteca Reserve Wine Tasting Bar is open daily, 10 am - 4:30 pm.

If you would like to arrange a private tasting of our PreVail wines paired with a local artisan charcuterie plate at Ferrari-Carano Vineyards and Winery, please contact Jackie Denier, jackied@fcwinery.com, or 800.831-0381/ 707.433.6700.

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Adam D. Tihany and Mirko Ilic, PreVail Label Designers

The striking contemporary label for PreVail was designed by the preeminent hospitality designer in the world today, Adam D. Tihany, and his illustrious colleague, Mirko Ilic.

Known for his sophisticated, ground-breaking designs, Tihany took this approach when creating the PreVail label, interpreting the Caranos' wishes for the label to have a “sense of place.” The inverted V represents the mountain vineyards from where this wine comes from, and the predominant V in the PreVail name itself represents superior quality. The vibrant colors used; copper, blue and magenta, represent the earth, sky and sun respectively, or the soils, climatic conditions and sun exposure known as “terrior.”

In addition to creating some of the world’s most innovative and highly acclaimed restaurants, such as Per Se for celebrated French Laundry Chef Thomas Keller, Le Cirque for Sirio Maccioni, Aureole for Chef Charlie Palmer, “C” at the One&Only Palmilla resort for Charlie Trotter, and numerous restaurants for the MGM Grand, Tihany has designed some of the world’s most beautiful resorts. His versatility includes the design of furniture, hospitality products and exhibitions around the world with endless honors and awards for his recognized authority in architecture and design.

Mirko Ilic, formerly Art Director of Time Magazine International and New York Times Op-Ed pages, established his own graphic design, illustration and 3-D computer graphics and motion studio in 1995. He teaches Master’s level illustration at the School of Visual Arts and has co-authored numerous books including, “Genius Moves: 100 Icons of Graphic Design”, “Design of Dissent” and it currently working on a new book, “The Anatomy of Design.”